Visit Sweden
Global travel is more accessible than ever, but how do you convince Americans to spend their precious PTO on a vacation in Sweden? With breathtaking natural beauty, a unique and highly creative culture, and exemplary environmental and social welfare ratings, Sweden is both a living myth and an example of what the rest of the world could look like if we got our priorities straight. So, stop waiting and go fjorth!
Print ads in National Geographic and Condé Nast Traveler highlight some of Sweden’s most astounding natural scenes: Vildmarksvägen – an epic drive on Sweden’s scenic Wilderness Road. The Midnight Sun - a 24-hour period of sunlight that can be experienced above the Arctic Circle in Swedish Lapland.
Carousel posts showcase Sweden’s sprawling natural sights, the cherished tradition of fika, and Stockholm’s renowned subway system art installations.
Social
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Sweden’s natural environment feels like a living monument to an era long past, when ancient beings roamed the land. Billboards will be placed around parks, nature trails, camping grounds, and other environments where nature lovers can behold the wonder.
Hashtag Fjilter
Your friend with infinite PTO posted yet another weekend trip on Instagram, while you’re fighting for your life in an Excel sheet? Fight FOMO with filters. Visit Sweden will create special IG filters to apply Swedish scenes over your current setting. Pretend you’re already there while you wait for your boss to approve that vacation request.
Influencer vs. Wild
Sweden places great significance on its connection to nature. The Right of Public Access is a principle, protected by the law, that gives all people in Sweden the freedom to roam free in nature. Talk about the ideal hunter-gatherer fantasy.
We’ll partner with foraging experts like Alexis Nikole Nelson and outdoor cooking channels like MenWithThePot to give prospective travelers a crash course in Swedish survival. They’ll leverage TikTok and IG Reels to show you how to live off the land like a true local.
