Perdue
Wings are a meal that many families prefer ordering out rather than cooking themselves, but delivery quality leaves a lot to be desired. Soggy. Messy. Cold. An unending nightmare. Perdue is here to wake it up with their new Air Fryer Ready wings. Introducing the Hot Wing Hotline: the number to call in case of wingmergencies.
This campaign was created for the 2025 Young Ones Perdue brief to increase awareness of their Air Fryer Ready product.
Pre-Launch
To generate awareness, we’re teasing on social media the week of the Bills vs. Dolphins game.
Perdue will launch the Hot Wing Hotline in Buffalo, NY on the evening of the annual Bills vs. Dolphins game. Families can call 1-800-HOT-WING if they’re a victim of bad delivery wings, and we’ll dispatch our Buffalo-based first wingsponders to deliver a bag of Perdue Air Fryer Ready wings right to their doorsteps. Game day saved.
The Hot Wing Hotline
Earned Media
Putting the Chic in Chicken
When life hands you soggy wings, Perdue turns them into a statement shirt.
ADs: Camryn Brennan, Hailey Cooper, Amanda Tenzlinger
CWs: Dominick Duda, Grace Poukey