Bush’s Beans
Farting is soooo embarrassing, but it’s also a crucial dating milestone. When you’ve reached the farting stage with that special someone, you know you trust and feel really comfortable with them. So this February, Bush’s Beans is sending a message: If you’re ready to take your relationship to that level, we can give you the push your love needs.
Love is In the Air
Bush’s will kick off the campaign on social media at the start of February by announcing a Valentine’s Day pop-up dining experience in Beantown and the Windy City. Brace yourself, couples. This dinner isn’t for the faint of fart.
The two participating restaurants will also tease the pop-up and open reservations. These include Union Oyster House in Boston and Girl & The Goat in Chicago.
Closer to Valentine’s Day, Bush’s will also partake in the timeless tradition of meme valentines on social media.
Eat Your Heart Out
Bush’s will sponsor the bean-filled menus for the 5-course Prix Fixe experiences at both Union Oyster House and Girl & The Goat. This experience is sure to test your love… and your bowels. And don’t worry, the booths will be soundproofed.
Street Farts
This February, Tiff Baira from the YouTube/Tik Tok series “Street Hearts” is taking a new spin on the dating game by bringing in Bush’s Beans.
Introducing Street Farts, the Valentine’s Day themed sub-series where Tiff will be asking bean-themed questions, such as “If you had beans with them, would you let them spend the night?” and “If beans were a love language, which flavor would be your signature?” to bring these strangers closer together.
In the weeks leading up to V-Day, Bush’s will place in-store display shelving of their limited-time-only Cupid Cans and conversation hearts, paired with other Valentine’s Day necessities. These conversation hearts will be in partnership with Brach’s and feature bean-themed sayings.
You Bean So Much to Me
Each limited edition Cupid Can will also contain a QR code on the label. By scanning this code, couples can access Wind Breakers - a series of questions designed to help them break the wind—I mean, ice — and get to know each other on a deeper level.
Other questions include:
Share a time you almost didn’t make it to the bathroom.
Do you feel comfortable using public bathrooms? Why or why not?
True or False: Whoever smelt it, dealt it.
Share a habit you have that others might think is gross.
What makes silence so deadly?
OOH
OOH will be placed in locations where people sneak off to pass gas, like bathrooms. And whom among us has never crop dusted in a crowded subway station before?
First Comes Love, Then Comes Methane
The farting stage is merely a stepping stone to the final frontier: holy matrimony. To wrap up the February campaign, Bush’s Beans will hold a social media contest where we ask couples planning to get married in the upcoming year to tell us a love story that will “blow us away.”
They can submit their stories on TikTok or IG Reels with the hashtag #BushBeanWedding.
The best story will be picked and will receive a wedding fully catered by Bush’s Beans. Because if you can’t enjoy beans with the love of your life, are they really the love of your life?
ADs: Rachel Schultz and Kadin Shaban
CWs: Dominick Duda and Bobby Ellis